ISBN : 9782296128064
POSSESSION AND ACCESS CONSUMERS' DESIRES AND VALUE PERCEPTIONS REGARDING CONTEMPORARY ARTWORK
This research challenges the presupposition that possession is the ultimate expression of consumer desire by comparing consumers' desires and values regarding both possession and access (experience) in the art field. The findings illustrate that contemporary art collectors and visitors choose collection (possession) or visits (access) based on different desires. Never having possessed any art objects, visitors perceive unique values regarding their experiences. The findings confirm, extend and challenge previous research on possession, experiential approach, desire and value....